BFA Communication Design Thesis, Social Campaign
Test it Before You Ingest It is my BFA Communication Design thesis at Parsons School of Design.
It is the product of over a year of research, reporting, and making. The project is a range of
designed materials that together, constitute a primer on harm reduction for young recreational drug users.
By creating engaging entry-points to learn about harm reduction, striking a balance between
visually compelling aesthetics and educational content, the project aims to empower young people to have
informed pre-emptive conversations about staying safe and alive should they choose to experiment with drugs.
My end goal was to play a small part in fostering a community that believes in and advocates for the life-saving
potential of harm reduction as a practice.
Learn more about this project at
thesis.aaryakini.com